Customer Champions Panel
Through the creation of user participant pools, researchers have the ability to tap a wide array of customers and user personas attributes on a periodic basis. This enables a continuous feedback cycle for a range of product design concepts.
Mother’s Day Persona Analysis & Survey Brief
Create personas based on survey data to intimately understand Mother’s Day gifting and purchases. Through this user-centric thought process, we were able to design and re-sequence website flows to increase cart value and customer lifetime value.
Customer Care Personas
Personas assist us in empathizing with the customer by approaching designs and products with their needs in mind. Through this user-centric thought process, we are able to design technology products that enable happier, healthier, and more productive end users.
Usability Flows - Personalization
A consistent user feedback theme throughout customer research pointed at customers not understanding the check-out flow. Initially, this was a design & engineering compromise in a haste to release the first iteration. This was detrimental to our take rate and re-sequenced the flow.
Project: Progress Tracker
Identify and recommend options to increase user adoption and perceived user value through personas findings & product concept validation.
Sample Testing Plans and Moderator Guides
Testing plans and moderator guides are essential to any researcher’s toolbox. These blueprints for a user session help to ensure the time is well spent in assisting the researcher and answering the defined research goal.